Rationale

The Smartfood ad campaign demonstrates what Cossette
is looking for because it shows my ability to work with a team
and come up with fun engaging ideas as a group. The point of
this ad campaign was to show that people who eat Smartfood
are individuals with smart ideas. As a team, we wanted to
demonstrate that popcorn was for more than just the movie theatre,
and set out to capture fun and exciting imagery to prove our point.