Smartfood
Work:
Advertising and Copywriting
Advertising and Copywriting
Role:
Art Director, Copywriter and Graphic Designer
Art Director, Copywriter and Graphic Designer
Programs Used:
Adobe Photoshop
Adobe Photoshop
When challenged to brainstorm a new campaign idea for the popcorn brand Smartfood, fellow art director Victoria Stranges and I found ourselves motivated to spread the word - Smartfood Popcorn is a smart snack for any occasion. Alongside photographers Nicole Del Rosario and Jackson Wong, we captured the moments where smart ideas are born. With copy that boasts the importance of smart decision making, our goal for this campaign was to let consumers know: Smartfood is the snack for smart people.